MSN just announced an initiative which will allow users to store their health related information online. NYT had an intersting article on the subject. Apparently, other players who had made moves in the online healthcare or health records space have either moved out or slowed down due to a variety of reasons. One of them being Google.
As the article suggests, it will take time and scale for such an initiative, which Microsoft has. While those are clearly important aspects, I think there are a couple more things for such an initiative to succeed. Intelligent marketing and stickiness. It will be interesting to see what MS does with all its might to make such an initiative work where others seem to be struggling.
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